Conventional wisdom says businesses fail because they run out of cash… But a lack of cash is more of an effect than a cause, and I can prove it with a little unconventional thinking.
– Ernane Iung, President and Owner, ei Funding
What You’ll Discover In The Success Factor
The Success Factor will take you through the first, most important things to consider when starting your company, and contrast conventional wisdom on the topics with the latest, ground-breaking but proven, unconventional wisdom.
By the time you finish reading The Success Factor: Unconventional Wisdom for Small Business Success, you’ll have goals, a timeline, a business model, and a product service offering in place for your small business or start-up; plus you’ll understand the thinking of your ideal customer, where and how to find them, and how to market in a way that attracts customers you want.
Lastly, you’ll learn to do more of the things you love doing, and how to get paid faster, and keep more of the money you earn than you ever thought possible.
Who Should Read The Success Factor?
interested in learning how “unconventional wisdom” can help their business succeed
company in business for two or more years
or service small business owner with 3-30 employees and $500,000 to $10 million in sales
Contents of The Success Factor
The Success Factor Podcast discusses a range of topics of most interest to the small business owner or Entrepreneur. Through witty anecdotes, The Success Factor Podcast shows listeners how to challenge conventional wisdom — while building the framework to navigate through uncertainty and achieve your small business goals successfully.
Ernane will also be inviting interesting guest speakers to participate who will address a range of topics of most interest to our small business owner community. Topics shared with you in the same informal, light hearted, and entertaining style you’ve come to know through his writings and book authorship.
What Others Are Saying About The Book
The Success Factor provides a superb guide to anyone considering starting their own business. Ernane’s writing style is natural and informal, yet provides everything necessary to structure and develop a company from the ground up. My daughter has just launched her own business and, as a testament to my opinion, I have given her a copy of Ernane’s excellent book so that she too can access the tools to lead her on the path to small business success.
– Brian Birnbaum,
Liquid Capital of America Corp.,
Liquid Capital Canada Corp.
Success Factors will surprise you with its insights, heart and wisdom about the challenging world that awaits the start-up business owner. From choosing your ideal client, growing your revenue by giving referrals to your network, to the secrets of successfully financing your business, Ernane gives it all. A must-read for all business owners and those who care about them.
– Paula Hope, MA,
Adult Education Specialist,
NLP Practitioner and Referral Coach,
author of the breakthrough book
“Stop the Saboteurs – Conquer Negative Thoughts that Hurt Your Revenue and Your Brand”