The Success Factor is a witty and entertaining guide which challenges conventional wisdom on successfully starting-up and running your small business

Written by Ernane Iung

Published by Morgan James

The Success Factor book by Ername Iung

Conventional wisdom says businesses fail because they run out of cash… But a lack of cash is more of an effect than a cause, and I can prove it with a little unconventional thinking.
– Ernane Iung, President and Owner, Liquid Capital Solutions


What You’ll Discover In The Success Factor

The Success Factor will take you through the first, most important things to consider when starting your company, and contrast conventional wisdom on the topics with the latest, ground-breaking but proven, unconventional wisdom.

By the time you finish reading The Success Factor: Unconventional Wisdom for Small Business Success, you’ll have goals, a timeline, a business model, and a product service offering in place for your small business or start-up; plus you’ll understand the thinking of your ideal customer, where and how to find them, and how to market in a way that attracts customers you want.

Lastly, you’ll learn to do more of the things you love doing, and how to get paid faster, and keep more of the money you earn than you ever thought possible.

Who Should Read The Success Factor?

  • Startup
    business owners

  • Entrepreneurs
    interested in learning how “unconventional wisdom” can help their business succeed

  • A fast-growing
    company in business for two or more years

  • A manufacturer
    or service small business owner with 3-30 employees and $500,000 to $10 million in sales


Ernane Iung Author The Success Factor

About The Author

Ernane Iung
President and Owner, Liquid Capital Solutions

The son of a physician and second of three boys, Ernane Iung was raised in Flint, Michigan, the product of the combination of a Brazilian upbringing in a Midwestern home. That upbringing laid the foundation for an executive international career spanning 28-years, twenty of which were spent overseas in São Paulo, Brazil where he solidified his career working for multinationals with such household names as GE, Whirlpool, Philips, and Oster.

His international career has taken him across four continents, with travels all throughout Brazil and South America, in addition to Canada, China, Holland, Italy, Mexico, Spain, South Africa, and Saudi Arabia, just to name a few. Ernane has been a C-Suite executive for more than 11-years and is an expert at running small companies, having done so with the sales subsidiaries of the multinationals he has lead.

As part of this experience he has worked with hundreds of small businesses, ranging from mom & pop stores, corporations, and family businesses to start-ups; and it is this wealth of experience that has created the groundwork for this, his first book, The Success Factor.

Contents of The Success Factor

Our Podcasts

The Success Factor Podcasts

The Success Factor Podcasts

Beginning January 26th 2018, Ernane will be hosting weekly Podcasts discussing a range of topics of most interest to the small business owner or Entrepreneur. Through witty anecdotes, The Success Factor Podcasts will show listeners how to challenge conventional wisdom — while building the framework to navigate through uncertainty and achieve your small business goals successfully.

Ernane will also be inviting interesting guest speakers to participate who will address a range of topics of most interest to our small business owner community. Topics shared with you in the same informal, light hearted, and entertaining style you’ve come to know through his writings and book authorship.

What Others Are Saying About The Book

  • The Success Factor provides a superb guide to anyone considering starting their own business. Ernane’s writing style is natural and informal, yet provides everything necessary to structure and develop a company from the ground up. My daughter has just launched her own business and, as a testament to my opinion, I have given her a copy of Ernane’s excellent book so that she too can access the tools to lead her on the path to small business success.
    Brian Birnbaum,
    Liquid Capital of America Corp.,
    Liquid Capital Canada Corp.

  • Success Factors will surprise you with its insights, heart and wisdom about the challenging world that awaits the start-up business owner. From choosing your ideal client, growing your revenue by giving referrals to your network, to the secrets of successfully financing your business, Ernane gives it all. A must-read for all business owners and those who care about them.
    Paula Hope, MA,
    Adult Education Specialist,
    NLP Practitioner and Referral Coach,
    author of the breakthrough book
    “Stop the Saboteurs – Conquer Negative Thoughts that Hurt Your Revenue and Your Brand”

A Dynamic And Exciting Speaker

Book Ernane Iung for your next conference or event. His contagious energy, humor, and personality will make for an enjoyable and memorable experience as your event’s guest speaker.

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